Connecting People, Events, & Brands
At the heart of communicating is the word. Every press release, article, interview and even video starts from the creative crafting of words.
Red Flag’s wordsmiths and copywriters consistently produce well written content from press releases and articles to video and ad scripts.
Our success in securing consistent and high profile media coverage for our clients is founded on our ability to develop stories and communicate them effectively.
We will always believe in the power of words to influence, excite and motivate – whether those words are in a high level thought leadership article or a 140 character tweet.
Over the past 15 years, Red Flag has successfully managed literally dozens of media and publicity campaigns for top brands, events, companies, and celebrities.
Most recently Red Flag has focused on the content, TV, tech, film and media space with a range of highly successful media campaigns.
Cartoon Network: In 2018, Red Flag conducted a B2B campaign for Cartoon Network's Creative Lab , focused on ensuring both brand awareness, but more importantly, pitch submissions from animators across Africa. The team at CN deemed this their most successful industry campaign in years and the Creative Lab program proved to be a tremendous success.
The Africa Channel: For the first half of 2019, Red Flag handled all industry communications across Africa for the LA based Africa Channel and TAC Studios. Various press releases to the African film and TV industries secured significant coverage in a variety of African markets.
Humanz.AI: This innovative influencer software platform was launched in South Africa by 2018 with Red Flag as the media agency of choice. Represented by Graeme Smith and Pearl Thusi, this exciting new technology was launched to the South African advertising and tech industries.
MTN Bushfire Festival: For the past 8 years, Red Flag has managed all media for the highly acclaimed and internationally recognised MTN Bushfire Festival in Eswatini. Having ensured a sell-out event for the past 5 years, Red Flag secured over R80 million with of publicity for the 2019 event.
The Standard Bank Luju Food & Lifestyle Festival: Red Flag media launched this lifestyle event to the foodie and lifestyle media sector in 2018 and doubled the coverage and attendance in 2019. Red Flag was also able to secure key media partners for this exciting new event including Independent Newspapers and Food24.
AfriDocs Migration Broadcast: Red Flag has been the Pan-African media partners of AfriDocs (STEP), the free streaming platform for African documentaries for 5 years. In 2018 Red Flag was responsible for the media campaign to support the free-to-air broadcasts of migration themed documentaries in Nigeria, Ghana, Ethiopia and Somalia. The campaign surpassed all targeted goals in each territory.